A/B Testing

Easy to use visual editor

Easily change the headline, CTA, images, or any other element on your page Modify existing pages or create multiple variations of the same page Make styling changes such as background color, font styles, and borders as well Drag, move, resize, and hide options let you make layout changes like bringing a form or an offer to top of the fold Unlimited undoes to fix your mistakes Get an entire library of widgets to test with

Use out-of-the-box widgets to entice visitors

The VWO visual editor also comes loaded with a variety of ready-to-use widgets that you can deploy and test on your website. Whether you want to nudge a visitor to read the next article or create FOMO for the end-of-season sale, we got you covered. Get an entire library of widgets to test and find out their impact on improving conversions Create triggers based on visitor properties or their on-page behaviors to decide when the widget is shown Use segments to personalize the widget messaging for each set of visitors Integrate form widgets with any lead collection platform to capture leads and drive conversions

Want to make changes in the code? Use the code editor

Distraction-free “code only” mode that developers love Make sophisticated changes directly in HTML/CSS/JS using our advanced code editor Easily include external JS/CSS or define JS/CSS at the test level to build complex and sophisticated A/B tests